The program is a combination of learning and doing, both at a personal/team level and a brand/marketing level. In 7 sessions, you will participate in 10 modules with specific goals and themes. In each module you will solve your creative marketing challenges, grow creative leadership capabilities and practice creative leadership tools. The goal is to maximize creativity and effectiveness in the marketing ecosystem (4 modules) and the creative process (4 modules). In each module, you will spend approx. 30 minutes on, 60 minutes with the masters, 90 minutes with your peers in small teams and 60 minutes plenary with the coaches and class. The total program is 40 hours combined (5 working days).