The program is a combination of learning and doing. In 10 weeks, you will participate in 10 modules. In each module you will grow a specific creative leadership capability and we will solve marketing creativity challenges. The goal is to maximize creativity and effectiveness in the marketing ecosystem (4 modules) and the creative process (4 modules). In each module, you will spend approx. 30-60 minutes on (self) reflection and action, 30-60 minutes with the masters, 90-120 minutes with your peers in small teams and 60 minutes plenary with the coaches and class. Every module requires 4 hours of work per week in an online live session. The total program is 40 hours combined (5 working days).