Mastering Marketing Creativity

CREATIVE LEADERSHIP FOR BRANDS

Our big idea:
Empowering contemporary marketing leaders to drive progress & performance through creativity.

Why now?

In a world of growing complexity, creative leadership and creative ideas are powerful forces in shaping our future. In the world of business and marketing, creativity drives growth, performance and change. But most marketing organizations aren’t equipped to unlock the power of creativity. And in the context of fast-changing culture, media and technology, marketing has become a non-stop balancing act: leading the short and long term, data and intuition, in-house and agency teams, new ways of thinking and working, communications and innovations, strategy and speed, ideas and execution, outside culture and inside politics, purpose and ROI.

ADCN | Club for Creativity and THNK School of Creative Leadership help you to realize the creative potential and creative effectiveness of your marketing resources: people, ideas, time and money. Mastering Marketing Creativity© will accelerate your creative leadership capabilities and maximize creativity in the marketing ecosystem and creative process. Together we will grow the brands and teams that create positive impact, for business and society.

Accelerate Creativity, Growth & Impact

What you’ll get

Capabilities

Grow 8 creative leadership capabilities and maximize creativity in 1) the marketing ecosystem and 2) the creative process.

Community

Become part of an exclusive network of ambitious peers, masters and coaches to learn from the best.

Content

Get access to the Marketing Creativity library with 100+ resources – videos, cases, articles, podcasts – with insights from e.g. Pixar, Google, LEGO and Patagonia.

Tools

Start using cutting-edge creative leadership tools and creative problem-solving methods with your teams.

Who is this program for?

  • Marketing managers, in a senior and decision-making position, with minimum 10 years experience
  • Responsible for strategy, brand, communications, digital, innovations, product, media, creative, design and/or other marketing disciplines
  • Driven by the ambition to generate business and societal impact and the curiosity to learn and grow
  • Diverse group – mix of backgrounds, disciplines, company types and industries – and maximum 40 participants
  • 10 Weeks
  • 4 Hours per week
  • 100% Online
  • Playful formats
  • English

PROGRAM JOURNEY

The program is a combination of learning and doing. In 10 weeks, you will participate in 10 modules. In each module you will grow a specific creative leadership capability and we will solve marketing creativity challenges. The goal is to maximize creativity and effectiveness in the marketing ecosystem (4 modules) and the creative process (4 modules). In each module, you will spend approx. 30-60 minutes on (self) reflection and action, 30-60 minutes with the masters, 90-120 minutes with your peers in small teams and 60 minutes plenary with the coaches and class. Every module requires 4 hours of work per week in an online live session. The total program is 40 hours combined (5 working days).

  • Week 1 Personal Mastery

    Creative Marketing Agenda:
    Mapping your challenges
    Setting your ambitions and goals
    Creative Leadership Agenda:
    Becoming self aware and connected to others
    Defining your passion and purpose

    Masters:
    Niki Kauffmann-Schilling

  • Week 2 Culture & Society

    Creative Marketing Challenges:
    How to develop the cultural sensitivity needed to understand the role of brands in society and recognize opportunities for brands to contribute to society with creative work.
    How to develop a true understanding of the nature and impact of your business?
    How to create a culture of open-mindedness and curiosity?
    How to create a point-of-view about the world around you?
    How to stay open to unexpected opportunities in a world of complexity and chaos?
    Creative Leadership Capability
    Exploring

    Masters:
    Roland van der Vorst (Rabobank) & Bas van de Poel (SPACE10)

  • Week 3 Finance & Politics

    Creative Marketing Challenges:
    How to measure the business value of creativity?
    How to sell a risky idea to your CFO and CEO?
    How to deal with uncertainty?
    How to foster a culture and language of creativity in a non-creative environment?
    How to manage procurement to leverage creative opportunities?
    How to allocate creative marketing and media budgets effectively?
    How to take ego out of the equation?
    Creative Leadership Capability
    Architecting

    Masters:
    Mark van Iterson (Heineken) & John Schoolcraft (Oatly)

  • Week 4 Teams & Agencies

    Creative Marketing Challenges:
    How to cast and nurture diverse and inclusive teams?
    How to unlock the creative potential of your teams?
    How to build a culture of trust, transparency, equality and freedom?
    How to motivate people to try new ways of working?
    How to build real partnerships with and between in-house agencies and external agencies?
    How to break down (cultural and disciplinary) silos to help people collaborate across boundaries?
    Creative Leadership Capability
    Conducting

    Masters:
    Anna Qvennerstedt (Forsman & Bodenfors) & Oriel Davis-Lyons (Spotify)

  • Week 5 Media & Technology

    Creative Marketing Challenges:
    How to leverage and integrate creative opportunities across all media channels?
    How to set goals and measure the ROI of creativity within specific media channels?
    How can brands make themselves mentally and physically available to consumers?
    How to create human experiences in the digital space?
    How to understand and use creative technology to create culturally relevant brands and (shopping) experiences?
    How to see the big picture in data and technology?
    Creative Leadership Capability
    Directing

    Masters:
    Wesley ter Haar (MediaMonks)

  • Week 6 Insights & Strategy

    Creative Marketing Challenges:
    How might curiosity and empathy help your organization to become more consumer-centric?
    How to balance short-term and long-term priorities?
    How to write the perfect brief with clear goals and KPIs?
    How to ask the right questions and define the right problems?
    How can strategy benefit from chaos?
    How do you create time and space and culture to explore (and the role of strategy)?
    Creative Leadership Capability
    Sensing

    Masters:
    Jason Fulton (This Memento) & Martin Weigel (Wieden+Kennedy)

  • Week 7 Vision & Purpose

    Creative Marketing Challenges:
    How to define your brand’s purpose?
    How to think big and boldly?
    How to create a point of view about the role of brands in society?
    How to influence and unify people through storytelling and narratives?
    Creative Leadership Capability
    Visioning

    Masters:
    David Snellenberg (Dawn)

  • Week 8 Ideas & Innovations

    Creative Marketing Challenges:
    How to deal with (in)security and confidence in the creative process?
    How to make the creative process more successful by making mistakes and learning from failure?
    How to develop a founder’s mentality and entrepreneurial mindset?
    How to make space for the development of products and services with long-term impact?
    How to develop a mindset of testing and learning?
    Creative Leadership Capability
    Prototyping

    Masters:
    Erik Kessels (KesselsKramer) & Jeroen van Erp

  • Week 9 Direction & Production

    Creative Marketing Challenges:
    How to protect and execute great ideas in production?
    How to live the brand and lead creative direction throughout all phases of the creative process?
    How to push the organization for creative excellence?
    How to create space for craftsmanship?
    How to allocate budgets efficiently between creative, media and production?
    Creative Leadership Capability
    Scaling

    Masters:
    John van Tuyll (adidas) & Wesley ter Haar

  • Week 10 Marketing Creativity Accelerator

    Connecting the Dots - Commitments & Actions:
    Creating your roadmap towards implementation and impact
    Celebrating with your peers, coaches and masters

  • Bonus Module 1 Becoming a B Corp

    Learn from the lessons of the creative leaders and creative entrepreneurs behind the most innovative, inclusive and sustainable brands in the B Corp community: Certified B Corporations are accelerating a global culture shift to redefine success in business that balances purpose and profit.

  • Bonus Module 2 Fuck-Up Night

    Learn from each other’s biggest creative and marketing fuck-ups (and win back your program fee in savings along the way)

  • Bonus Module 3 Creative Hacks

    Grow a hacker’s state of mind – to become more creative every day.

    Host: Boris Veldhuijzen van Zanten (The Next Web)

FACULTY

You will be inspired, challenged and supported by creative leadership coaches and creative marketing masters.

Coaches

  • Robert Wolfe

    Robert Wolfe Coach & Facilitator

  • Franklin de Bekker

    Franklin de Bekker Coach & Facilitator

Hosts

  • Dinesh Sonak

    Dinesh Sonak Managing Director, ADCN

  • Boris Veldhuijzen van Zanten

    Boris Veldhuijzen van Zanten CEO, The Next Web

  • Ama van Dantzig

    Ama van Dantzig Co-Founder, Dr. Monk

MASTERS

What ADCN Partners say

  • “Ultimately, creativity is the only business model”

    Mark

    Mark van Iterson

    Director Global Heineken Design, Activation & Sustainability, Heineken

  • “ADCN’s training programs have been extremely valuable for me, my team and our agencies. The sessions give energy and inspiration, show the power of creative excellence, push for breaking boundaries and inspire to make the best work”

    Yvette

    Yvette Belt-Beekman

    Director Brand & Marketing Communications, KPN

  • “Marketers and their brands operate in a highly competitive environment. Creativity is what fuels big ideas and opens the door to new business opportunities. This unique program empowers you to leverage the power of creativity in your business.”

    Rik

    Rik Ledder

    CEO, TBWA\NEBOKO

Dates and deadlines

  • Class 2
  • Application Deadline: June 7 2021
  • Module 1: June 10
  • Module 2: June 17
  • Module 3: June 24
  • Module 4: July 1
  • Module 5: July 8
  • Module 6: September 9
  • Module 7: September 16
  • Module 8: September 23
  • Module 9: September 30
  • Module 9: September 30 (evening)
  • Live program sessions take place online, every Thursday between 13.30 and 17.30h.
    The contents of modules can be subject to small changes.
    The schedule for bonus modules will be published soon.

Program Fee

Early Bird Fee:
€ 3699,- (excl. VAT) Available until 21 May.
Regular fee: €3.999 (excl. VAT)

Including:

  • All 10 program modules and up to two bonus modules
  • Participation by your creative/agency partner in 1 module
  • ADCN Club for Creativity & THNK School of Creative Leadership Certificate (upon completion of min. 80% of the modules)
  • Early bird fee available until April 30th, 2021. Regular fee: €3.999 (excl. VAT)
  • Payment via bank transfer, IDEAL or credit card. Payment must be completed before the start of the program.

    • Payment via bank transfer, IDEAL or credit card. Payment must be completed before the start of the program.

    Please click here for the Terms & Conditions.

DOWNLOAD BROCHURE

APPLY

Mastering Marketing Creativity© is an immersive, 10-week marketing creativity accelerator and creative leadership journey. We select only the most ambitious companies and participants and carefully curate the most diverse class possible. We welcome senior marketing professionals in all marketing disciplines, with any kind of background, working for all types of organizations – from multinationals to scale-ups and from NGOs to the government. Please apply or contact us to find out if you qualify.

Can you commit to spending 4 hours per week on the program activities in week 1 to 10?
Can you commit to attending all 10 live program sessions to the best of your availability?
ADCN | Club for Creativity and THNK School of Creative Leadership will respect and protect your data.

Contact us

Got questions?
Please contact:

Dinesh Sonak
Managing Director ADCN
0655893365
dinesh@adcn.nl

PARTNERS